Worth programming your cell for: In Case of Emergency

Help out in a crisis – with ICE) (East Anglian Ambush Network)

A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.

Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.

By entering the acronym ICE – for In Case of Emergency – into the mobile’s phone book, users can log the name and number of someone who should be contacted in an emergency.

The idea follows research carried out by Vodafone that shows more than 75 per cent of people carry no details of who they would like telephoned following a serious accident.

In case of emergency, dial ‘ICE’ (The Register)
By Peter Abrahams, IT-Analysis
Published Thursday 14th July 2005 13:52 GMT
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In view of the recent events in London, East Anglian Ambulance Service have launched a national “In case of Emergency (ICE)” campaign, with the support of Falklands war hero Simon Weston and in association with Vodafone’s annual life savers award.

The idea is that you store the word “ICE” in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency”.

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