blogsploitation: outsourcing the manufacture of influence (if:book)

This is truly strange. A pair of young American entrepreneurs are outsourcing work to China – blogging work. 25 Chinese bloggers are being hired to maintain, under anglo-american names and personae, a fleet of 500 “unrelated” blogs, whose sole purpose is to harvest advertising revenue and generate buzz for client sites (story). They call this technique “astroturfing.” For it to work, they will have to train their team of low-wage, foreign scribes to adopt a voice that is convincing to Western audiences – more than that familiar character from the world of outsourcing, the cheerful lady on the tech support line introducing herself, in a suspiciously Bengali accent, as Mary Beth. (more…)

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