As citizen journalism sites emerge in greater numbers, I thought it was time to follow up on my earlier post, Be The Media, to look specifically at how Web 2.0 social bookmarking features are being integrated and used to broaden the reach of independent media.
Be The Media summarized the emerging platform for public webcasting that allowed everyday people to publish multimedia stories and commentaries – from blogging to podcasting. While the infrastructure I described helps people distribute media, there wasn’t as much a focus on sites that help publishers find an audience.
Since then, a number of social bookmarking sites for news have emerged. CommonMedia, my network, launched CommonTimes, a social bookmarking site dedicated to news and the blogosphere. Flickr was used widely during the London terror attacks to share photos and information about the bombings. Digg emerged as a Slashdot-like technology news community. And recently, NowPublic launched as a platform for citizen journalists to publish their work.
As these “newsmarking” sites grow into successful news portals, readers have more of a role in story selection and promoting independent journalism and blogging. (more…)