Lots of people have been taking this very seriously, well media studies students are taking this seriously. Earnest discussions in academia are all very well, but who are the guilty ones? Let Guido remind you of the nomination criteria: a story has to be pinched from an original blog source, either verbatim or in essence, and no credit / payment given to the original source. This qualifies as plagiarism. Similar stories on subjects eliciting similar comments do not pass this test, since even lazy journalists can have the same ideas as brilliant bloggers.