Yahoo Devours (Wired)

SUNNYVALE, California — In its latest acquisition of a social networking service, internet powerhouse Yahoo on Friday chomped down on, a startup that enables people to more easily compile and share their favorite content on the web.

The Sunnyvale, California-based company didn’t disclose how much it paid for New York-based because the purchase price wasn’t large enough to have a significant impact on its finances. will continue to run its own website, which allows users to create a personal account so they can create a page devoted to their favorite online articles, music and reviews. The material can be shared with others simply by sending along the web link. The content also can be identified with labels, or “tags,” to make it simpler to find.