State of the Blogosphere, February 2006 Part 2: Beyond Search (Technorati blog)

  • Blogging and Mainstream Media continue to share attention in blogger’s and reader’s minds, but bloggers are climbing higher on the “big head” of the attention curve, with some bloggers getting more attention than sites including Forbes, PBS, MTV, and the CBC.
  • Continuing down the attention curve, blogs take a more and more significant position as the economics of the mainstream publishing models make it cost prohibitive to build many nice sites and media
  • Bloggers are changing the economics of the trade magazine space, with strong entries covering WiFi, Gadgets, Internet, Photography, Music, and other nice topic areas, making it easier to thrive, even on less aggregate traffic.
  • There is a network effect in the Technorati Top 100 blogs, with a tendency to remain highly linked if the blogger continues to post regularly and with quality content.
  • Looking at the historical data shows that the inertia in the Top 100 is very low – in other words, the number of new blogs jumping to the top of the Top 100 as well as he blogs that have fallen out of the top 100 show that the network effect is relatively weak.
  • The Magic Middle is the 155,000 or so weblogs that have garnered between 20 and 1,000 inbound links. It is a realm of topical authority and significant posting and conversation within the blogosphere.
  • Technorati Explore is a new feature that uses the authoritative topical bloggers as a distributed editorial team, highlighting the most interesting blog posts and links in over 2,500 categories.
  • The new Filter By Authority slider makes it easy to refine a search and look for either a wider array of thoughts and opinions, or to narrow the search to only bloggers that have lots of other people linking to them. This gives you the power to decide how much filtering you want.
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