Six Apart Acquires SplashBlog Mobile Blogging Service

San Francisco, CA—March 13, 2006—Six Apart, the leader in blogging software and services for individuals and businesses, today announced that it has acquired SplashBlog for an undisclosed amount. SplashBlog is a mobile photo blogging application and service that allows users to instantly publish photos from a camera phone to a blog.

According to Six Apart, the acquisition further demonstrates the company’s commitment to bring the latest developments in mobile technologies to the users of the company’s Movable Type, TypePad and LiveJournal blogging software and services. Six Apart users can already send posts to their blogs via cell phones, and the addition of SplashBlog’s team and technologies allows the company to leverage the rapidly developing advancements in mobile technologies.

“Six Apart has long taken a leading position on mobile blogging,” said Barak Berkowitz, Six Apart’s chief executive officer. “The addition of the SplashBlog team and the rich mobile blogging technologies they have developed will help assure that our users will continue to have the best user experience and most advanced features available when they blog from mobile devices and cell phones.”

The SplashBlog photo blogging solution includes client software that runs on a wide variety of camera phones and a photo hosting service that provides a seamless link between the mobile phone and web service, with two-way syncing. With SplashBlog, users can capture photos on their camera phone and upload them to splashblog.com with a single click to share with friends and family. In addition to uploading photos, SplashBlog users can subscribe to their friends and family photo blogs to view and comment on them from their mobile device.

SplashBlog currently supports all leading mobile platforms, including Palm OS, Windows Mobile and Symbian and will work across all mobile operator networks. The SplashBlog team will be responsible for integrating their wireless sync protocols and mobile technologies across Six Apart’s broad offering of software and services, further enabling quick and efficient blogging from mobile devices.

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