By Jeffrey Goldfarb
FRANKFURT (Reuters) – Publishers are starting to report an uptick in sales from Google Inc.’s online program that lets readers peek inside books, two years after the launch of its controversial plan to digitally scan everything in print.
Google has been enlisting publishers to voluntarily submit their books so that Web searchers can more easily find titles related to their interests, but some fear the project could lead to piracy or exploitation of their copyrighted content.
“Google Book Search has helped us turn searchers into consumers,” said Colleen Scollans, the director of online sales for Oxford University Press. (more…)