Paradigm shift: What Google didn’t buy (Susan Mernit)

The amazing miracle of YouTube versus The Times, as everyone reading this blog surely already knows, is that YouTube is a platform where cream–user-uploaded videos–rises the the top, to be savored by the world, while The New York Times Company is an information organization that pays thousands of journalists, designers, business people and administrative types millions of dollars to create expert content that tells people what to think and what to like. And honey, that day is passing fast.

Even though YouTube has copyright issues to work out, and no established revenue model (yet), it’s the kind of social media platform that is quickly–for better or worse–claiming the attention of people who once turned to newspapers, cable TV and online news–just a few years ago–but who are now making user-generated content–and fan-uploaded music videos—a focus of their time.