Microsoft Fires Volley At Google in Ad Battle (WSJ)

By KEVIN J. DELANEY, ROBERT A. GUTH and VAUHINI VARA
September 26, 2007; Page A1

The battle of titans between Microsoft Corp. and Google Inc. over the future of the Internet is about to get even hotter.

Microsoft is in talks to buy a minority stake in the popular social-networking Web site Facebook Inc., a sign of a new urgency by the software giant to jump-start its online business at a time when Google is widening its lead in the fast-growing Internet-advertising business. As part of its catch-up program, Microsoft also has quietly granted broad powers to an executive recently hired from outside the company, who is expected to help shake up the software giant’s online business.

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