When the recording was finished, Quigley shopped it to several record labels, all of which turned him down. Though they liked the recording, he says, no one wanted to take a gamble on a little-known group. So Seraphic Fire released the CD on its own and placed it on iTunes. When it came out last week, it was a featured selection. Quigley took a screen shot, put it on his Facebook page and tagged everyone who was on the recording.
"Everyone started to share this with all of their friends on Facebook, saying, 'Look, we got featured on iTunes,' " he says. "By the end of the day, someone noticed that we had moved into the 18th-best-selling classical album on iTunes."